Make AI Tool
Visual workflow automation platform connecting 1,800+ apps with drag-and-drop scenarios, AI features, and advanced logic for complex automations.
Last updated: March 2026
Rank
#10
Status
Listed
Category
productivity
Who Is This For?
Make is for small businesses, marketing teams, freelancers, and power users who need to automate workflows across multiple apps without writing code. It's particularly well-suited for users who need more complex automation logic than Zapier offers — branching paths, error handling, data transformation, and multi-step scenarios with conditional routing.
About Make
Make (formerly Integromat) is a visual workflow automation platform that connects over 1,800 apps and services. Where Zapier uses a linear trigger-action model, Make uses a visual canvas where you build automation scenarios by dragging and connecting modules — making it significantly more powerful for complex, multi-step workflows.
The visual builder is Make's defining advantage. You can see the entire flow of your automation at a glance, with branching paths, filters, error handlers, and iterators clearly mapped out. For automations that involve conditional logic — 'if this, do A; if not, do B' — Make is far more intuitive than text-based alternatives.
Make recently introduced AI features including an AI assistant that helps build scenarios from natural language descriptions, AI-powered error resolution, and integrations with AI services like OpenAI, Claude, and Stable Diffusion. You can build automations that generate content, process images, analyze data, or interact with AI models as part of larger workflows.
The free plan includes 1,000 operations per month — enough for light automation like syncing data between two apps or sending notifications. The pricing model is based on operations (individual steps in a scenario), which can be more cost-effective than Zapier for complex multi-step automations but harder to predict for simple ones.
Key Features
- ✨ Visual drag-and-drop scenario builder with branching logic
- ✨ 1,800+ app integrations
- ✨ AI assistant for building automations from natural language
- ✨ Advanced error handling, filters, and routers
- ✨ Data transformation and mapping tools
- ✨ Scheduling and webhook triggers
- ✨ AI service integrations (OpenAI, Claude, Stable Diffusion)
Best Use Cases
- Automating lead capture from forms to CRM and email sequences
- Syncing data between project management and communication tools
- Processing incoming emails and routing them to the right team
- Auto-generating social media content with AI and scheduling posts
- Building complex approval workflows with conditional branching
- Aggregating data from multiple sources into dashboards or reports
Pricing Plans
Free – $0/mo
1,000 operations/month, 2 active scenarios, 15-minute scheduling
Core – $9/mo
10,000 operations/month, unlimited scenarios, 5-minute scheduling
Pro – $16/mo
10,000 operations/month, custom functions, priority execution
Teams – $29/mo
10,000 operations/month, team features, shared scenarios
✅ Pros
- Visual builder is far more powerful than linear automation tools
- Better handling of complex logic, branching, and error scenarios
- More affordable than Zapier for multi-step automations
- AI assistant helps non-technical users build scenarios faster
❌ Cons
- Steeper learning curve than Zapier for beginners
- Operation-based pricing can be unpredictable for high-volume use
- Free plan limited to 2 active scenarios
- Fewer integrations than Zapier (1,800 vs 7,000+)
Alternatives to Make
Frequently Asked Questions
Is Make free?
Yes — Make offers a free plan with 1,000 operations per month and 2 active scenarios. Paid plans start at $9/month for 10,000 operations.
How does Make compare to Zapier?
Make has a visual builder that handles complex branching logic much better than Zapier's linear format. Zapier has more integrations (7,000+ vs 1,800) and is easier for beginners. Make is typically cheaper for complex multi-step automations.
What is Make formerly known as?
Make was previously called Integromat. It rebranded to Make in 2022 while maintaining all existing features and integrations.
Does Make have AI features?
Yes — Make includes an AI assistant for building scenarios from natural language and integrates with AI services like OpenAI, Claude, and Stable Diffusion for AI-powered automations.
What are operations in Make?
Operations are individual actions within a scenario — each module that processes data counts as one operation. A scenario with 5 steps uses 5 operations per run. Pricing is based on monthly operation limits.
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