Metricool AI Tool
All-in-one social media analytics, scheduling, and ad management platform with competitor analysis and reporting across all major networks.
Last updated: April 2026
Rank
#10
Status
Listed
Category
social-media
Who Is This For?
Metricool is for marketers, agencies, and content creators who want social media scheduling combined with deep analytics and competitor tracking. Its free plan is generous and the paid plans are affordable compared to Hootsuite or Sprout Social.
About Metricool
Metricool combines social media scheduling, analytics, and ad management in a single dashboard. The platform connects to Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, Twitch, and Google Business — with analytics that go deeper than most tools at this price point.
The competitor analysis feature lets you track rival brands' posting frequency, engagement rates, and growth — useful for benchmarking your performance and spotting content opportunities. The analytics dashboard visualizes your best-performing content, optimal posting times, and audience demographics across all connected platforms.
Metricool also manages Facebook and Google Ads from the same interface, with ROI tracking that connects ad spend to social media performance. For agencies managing multiple clients, the white-label reporting and multi-brand dashboard simplify client management. The free plan includes 1 brand with 50 scheduled posts per month.
Key Features
- ✨ Cross-platform analytics with competitor tracking
- ✨ Social media scheduling across 9+ networks
- ✨ Facebook and Google Ads management
- ✨ Best-time-to-post recommendations
- ✨ White-label reporting for agencies
- ✨ Hashtag tracker and content performance analysis
Best Use Cases
- Analyzing social media performance across platforms
- Tracking competitor social media activity
- Scheduling posts with optimal timing
- Managing social ads alongside organic content
- Client reporting for agencies
Pricing Plans
Free – $0/mo
1 brand, 50 posts/month, basic analytics
Starter – $18/mo
5 brands, unlimited posts, competitor analysis
Advanced – $45/mo
15 brands, ad management, team features
✅ Pros
- Competitor analysis included even on lower tiers
- Ad management alongside organic social — rare at this price
- Clean analytics dashboard with actionable insights
- Good value compared to enterprise alternatives
❌ Cons
- Free tier limited to 50 posts/month
- Less intuitive than Buffer for beginners
- Some features feel overwhelming for solo creators
Alternatives to Metricool
Frequently Asked Questions
Is Metricool free?
Yes — the free plan includes 1 brand, 50 scheduled posts per month, and basic analytics across all connected platforms.
Does Metricool track competitors?
Yes — Metricool's competitor analysis tracks rival brands' posting frequency, engagement rates, and follower growth.
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